Taking product strategy end-to-end — into high-scale consumer products millions love. Sport Industry, Broadcast Media, Startup and Telco experience.
// who I am
I'm a digital product leader obsessed with the intersection of technology, media, and the passion people have for their favourite team and their favourite podcast. My career spans broadcast media, sport, telco, and startups — always building consumer experiences that scale.
At the AFL, I lead the full digital product portfolio — afl.com.au, the AFL Live app, Fantasy, Tipping, AFLW, AFL.ID, AFL Photos, Marvel Stadium digital, and all 18 club digital platforms (with Tasmania coming soon). Products that connect millions of fans to the game they love.
Before that I drove digital transformation at ARN and SCA across Australia's biggest media networks, built the content ecosystem at Omny Studio — one of the world's leading podcast platforms — and scaled innovation at Telstra Labs.
I've also led startup investments and served as a company director on startup boards, bringing product and commercial rigour to early-stage ventures.
// what I've shipped
// career timeline
Leading the complete digital product portfolio for Australia's biggest sporting competition. End-to-end ownership of afl.com.au, the AFL Live app, Fantasy, Tipping, AFLW, AFL.ID (identity platform), AFL Photos, Marvel Stadium digital, and digital strategy for all 18 AFL clubs — with Tasmania making it 19. Driving product vision, platform architecture, data strategy, and delivery at a scale that reaches millions of Australians.
Led digital product strategy and execution across ARN's portfolio, including iHeart Radio Australia. Drove personalisation, data platform strategy, AI applications for digital audio, and managed technology partnerships to accelerate the business's digital transformation. Built the product capability around on-demand audio, analytics infrastructure, and growth.
Led the digital transformation of Australia's biggest radio network across Hit Network, Triple M, and the LiSTNR streaming platform. Owned the Audio on Demand product agenda — from strategy to scaled execution — managing a portfolio of startup partnerships, personalised audience experiences, and building the data and content infrastructure that underpins modern digital audio in Australia.
Omny Studio is the leading platform powering radio's transition to on-demand digital audio. Led content strategy and product direction, working closely with broadcasters globally to define the future of spoken-word media at scale. Laid the foundations for a product that would go on to underpin Australia's streaming audio ecosystem.
Inside Telstra's innovation engine, across two senior roles. As Senior PM, led the Connected Supply Chain incubation project under Telstra's IoT portfolio — driving product architecture, platform strategy, and emerging tech evaluation. As Innovation Community Manager, designed and executed Telstra Labs' ecosystem engagement strategy: connecting startups, universities, global innovation hubs, and enterprise customers to foster breakthrough collaboration at scale.
// advisory & board
Alongside executive roles, I've led startup investments and served as a company director on startup boards — bringing product rigour, commercial thinking, and media-industry networks to early-stage ventures.
// superpowers
I take product strategy all the way through to execution — shipping high-scale consumer products that reach millions. From 0→1 and 1→n, I own the full journey end-to-end.
Deep expertise in GA4, CDP implementation, and data-driven personalisation. I build the measurement infrastructure that makes product decisions sharp — and the experiences that feel custom-made.
Led transformation programs across media, sport, and telco at genuine scale. I help organisations move fast, modernise platforms, and build the product culture to sustain it.
A rare blend: deep expertise across broadcast media, streaming audio, podcasting, sports media, and digital publishing. I understand the full content-to-consumer stack across every major Australian media category.
Ran innovation labs, incubation programs, and startup fellowships. I know how to identify big bets, structure investments, and sit on boards — creating the conditions for ventures to grow.
Building AI-powered product features for media and entertainment — from personalised audio to intelligent fan experiences. I translate cutting-edge capabilities into real product outcomes at scale.
// education
// let's talk
Open to conversations about bold digital products, senior leadership opportunities, board roles, and ideas worth backing.